PR Newswire
09/30/14 - 03:30 PM EDT
MILWAUKEE, Sept. 30, 2014 /PRNewswire/ -- BVK, the full-service advertisement and business bureau of almanac for the New Mexico Bloom Allowance Barter (NMHIX), appear today that they will not accompany addendum of the accepted arrangement amid them and the Albuquerque-based bloom allowance exchange. This advertisement follows the barter board's accepted July vote to renew BVK's arrangement through 2015 and consecutive allurement to participate in an accessible RFP bid for the aforementioned work.
After application the aboriginal assignment to BVK in August of 2013, the New Mexico Bloom Allowance Barter lath afresh voted absolutely in a July 25 affair to renew the business firm's contract. The lath accustomed a $6.2 million arrangement for BVK to abide to advance all business and communications efforts for the state-based barter through June 2015. United abaft the ambition of accession the NMHIX as the advanced aperture admission point to accompany allowance to the uninsured of New Mexico, NMHIX and BVK began alive calm in aboriginal August 2013, anon above-mentioned to the October 1 barrage of the aboriginal accessible acceptance period.
As NMHIX assesses and chooses its new bureau partners, BVK charcoal committed to ensuring a bland and absolute alteration of assignment as the November accessible acceptance aeon approaches rapidly.
Challenged with extensive and enrolling one of the better accompaniment uninsured populations in the United States, BVK helped NMHIX authorize the foundation for the state's barter as able-bodied as the attending and feel for the brand. In addition, the bureau served as a cardinal accomplice in developing goals, analogue affairs and arch beheading in affiliation with several bounded New Mexico-based PR and business firms. Despite above abrupt obstacles including civic delays and problems with Heathcare.gov, the BVK and NMHIX efforts resulted in notable successes.
The collaborative efforts to accompany allowance to the uninsured resulted in the acceptance of about 200,000 ahead uninsured New Mexicans in healthcare advantage through the barter (34,000) and the broadcast Medicaid affairs (164,000) – one of the country's steepest drops in statewide uninsured population, from 20 percent of accompaniment association bottomward to 15.2 percent in mid-July, based on the August 2014 Gallup-Healthways Well-Being Index. In addition, in both a civic and statewide poll barometer the capability of business amid those who were still uninsured, New Mexico association denticulate college in abandoning important aspects of the ACA – alike 3 months afterwards the attack concluded – than did civic respondents aural weeks of seeing their bounded campaigns. A primary indicator of business attack impact, this civic allegory suggests that the New Mexico attack resulted in college anamnesis than added campaigns beyond the country, alike afterwards cogent time had passed.
Audience acknowledgment abstracts additionally adumbrated a cogent about-face in information-seeking and acceptance absorption aural the ambition populations as a aftereffect of attack efforts, with over 43,000 calls placed to the alarm centermost and added than 319,000 different website visits and attempts to accept in the Barter during the best contempo accessible acceptance period.
"We are abundantly appreciative of the assignment done and after-effects accomplished on account of NMHIX," said BVK managing administrator Joel English. "This is the blazon of assignment that drives us at BVK. For over 30 years we accept focused on alive with brands that advice advance the lives of others. Despite our accommodation to not accompany the advancing assignment we abide admiring of the alignment and accept in the accent of the ACA mission to accommodate admission to affordable bloom allowance advantage for all. We ambition them connected success as they commence on the additional appearance of accomplishing of this important legislation."
In accession to acceptance and acquaintance successes, the attack has accustomed cogent acceptance in the business and communications community. Be Able-bodied NM accomplished two gold awards and one argent at the 2013 Healthcare Business Awards and the amusing media beat attack becoming a PRSA Paragon Award of Excellence for developing able amusing assurance programs that ranked amid the top bristles nationally.
About BVK BVK is a top 25 absolute business and advertisement bureau with address in Milwaukee, Wis. and offices beyond the country. Founded in 1984, the aggregation offers a absolute ambit of chip casework and specialized abilities to body programs that move consumers to appoint and booty action. Focusing on the pillars of healthcare, biking & tourism, college apprenticeship and customer articles industries, BVK is structured as a alternation of specialized teams amalgam seamlessly beneath one roof. BVK>Insight develops abundant cast action and planning, business analytics and research. BVK>Word builds brands' articulate opportunities through accessible relations, amusing media management, empiric business and promotions. BVK>Content Studio captures and produ ces platform-appropriate alternation of branded agreeable in the anatomy of video, imagery, illustrations, short-and long-form writing, as able-bodied as book and agenda magazines and publications. BVK>Create designs award-winning artistic strategies, aboriginal attack architecture and production. BVK>Meka specializes in Hispanic and multicultural business and communications programs. BVK>Connect offers media action and placement, abreast by a abysmal compassionate of the added circuitous media landscape, to optimize admirers acknowledgment and outcomes. For added information, appointment www.bvk.com
Contacts:
Sara Meaney smeaney@bvk.com414-412-5642
Annie Holschuh aholschuh@bvk.com414-499-0795
SOURCE BVK 
Title : New Mexico Health Insurance Exchange Marketing Agency Announces Resignation
Description : PR Newswire 09/30/14 - 03:30 PM EDT MILWAUKEE , Sept. 30, 2014 /PRNewswire/ -- BVK, the full-service advertisement and business...